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  • (You save $146.85) (You save $0.00)
    MSRP: $488.37
    $488.37 - $488.37
    MSRP: $488.37
    $341.52
    $341.52 - $341.52
    $341.52

    Newellen Recliner

    Ashley Furniture

    Why choose between classic comfort and modern design? This recliner welcomes day-to-day relaxation in style. Its dimensional, menswear-inspired up...

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    MSRP: $488.37
    $488.37 - $488.37
    MSRP: $488.37
    $341.52
    $341.52 - $341.52
    $341.52
    (You save $146.85) (You save $0.00)
  • (You save $523.50) (You save $0.00)
    MSRP: $1,740.95
    $1,740.95 - $1,740.95
    MSRP: $1,740.95
    $1,217.45
    $1,217.45 - $1,217.45
    $1,217.45

    Newellen Sectional with Chaise

    Ashley Furniture

    Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswea...

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    MSRP: $1,740.95
    $1,740.95 - $1,740.95
    MSRP: $1,740.95
    $1,217.45
    $1,217.45 - $1,217.45
    $1,217.45
    (You save $523.50) (You save $0.00)
  • (You save $475.76) (You save $0.00)
    MSRP: $1,582.17
    $1,582.17 - $1,582.17
    MSRP: $1,582.17
    $1,106.41
    $1,106.41 - $1,106.41
    $1,106.41

    Newellen Sectional with Double Chaise

    Ashley Furniture

    Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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    MSRP: $1,582.17
    $1,582.17 - $1,582.17
    MSRP: $1,582.17
    $1,106.41
    $1,106.41 - $1,106.41
    $1,106.41
    (You save $475.76) (You save $0.00)
  • (You save $125.44) (You save $0.00)
    MSRP: $417.16
    $417.16 - $417.16
    MSRP: $417.16
    $291.72
    $291.72 - $291.72
    $291.72

    Derekson Youth Bed

    Ashley Furniture

    Modern yet hefty. This full panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...

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    MSRP: $417.16
    $417.16 - $417.16
    MSRP: $417.16
    $291.72
    $291.72 - $291.72
    $291.72
    (You save $125.44) (You save $0.00)
  • (You save $327.42) (You save $0.00)
    MSRP: $1,088.86
    $1,088.86 - $1,088.86
    MSRP: $1,088.86
    $761.44
    $761.44 - $761.44
    $761.44

    Derekson Youth Bed with 6 Storage Drawers

    Ashley Furniture

    Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

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    MSRP: $1,088.86
    $1,088.86 - $1,088.86
    MSRP: $1,088.86
    $761.44
    $761.44 - $761.44
    $761.44
    (You save $327.42) (You save $0.00)
  • (You save $83.23) (You save $0.00)
    MSRP: $276.79
    $276.79 - $276.79
    MSRP: $276.79
    $193.56
    $193.56 - $193.56
    $193.56

    Derekson Nightstand

    Ashley Furniture

    Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. ...

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    MSRP: $276.79
    $276.79 - $276.79
    MSRP: $276.79
    $193.56
    $193.56 - $193.56
    $193.56
    (You save $83.23) (You save $0.00)
  • (You save $166.87) (You save $0.00)
    MSRP: $554.93
    $554.93 - $554.93
    MSRP: $554.93
    $388.06
    $388.06 - $388.06
    $388.06

    Derekson Dresser and Mirror

    Ashley Furniture

    Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we ...

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    MSRP: $554.93
    $554.93 - $554.93
    MSRP: $554.93
    $388.06
    $388.06 - $388.06
    $388.06
    (You save $166.87) (You save $0.00)
  • (You save $137.28) (You save $0.00)
    MSRP: $456.54
    $456.54 - $456.54
    MSRP: $456.54
    $319.26
    $319.26 - $319.26
    $319.26

    Derekson Dresser

    Ashley Furniture

    Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A m...

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    MSRP: $456.54
    $456.54 - $456.54
    MSRP: $456.54
    $319.26
    $319.26 - $319.26
    $319.26
    (You save $137.28) (You save $0.00)
  • (You save $137.28) (You save $0.00)
    MSRP: $456.54
    $456.54 - $456.54
    MSRP: $456.54
    $319.26
    $319.26 - $319.26
    $319.26

    Derekson Chest of Drawers

    Ashley Furniture

    Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love t...

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    MSRP: $456.54
    $456.54 - $456.54
    MSRP: $456.54
    $319.26
    $319.26 - $319.26
    $319.26
    (You save $137.28) (You save $0.00)
  • (You save $29.59) (You save $0.00)
    MSRP: $98.40
    $98.40 - $98.40
    MSRP: $98.40
    $68.81
    $68.81 - $68.81
    $68.81

    Derekson Bedroom Mirror

    Ashley Furniture

    Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

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    MSRP: $98.40
    $98.40 - $98.40
    MSRP: $98.40
    $68.81
    $68.81 - $68.81
    $68.81
    (You save $29.59) (You save $0.00)
  • (You save $286.40) (You save $0.00)
    MSRP: $952.44
    $952.44 - $952.44
    MSRP: $952.44
    $666.04
    $666.04 - $666.04
    $666.04

    Ashbryn Chest of Drawers

    Ashley Furniture

    Casual style with substance. This two-tone chest of drawers raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silhoue...

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    MSRP: $952.44
    $952.44 - $952.44
    MSRP: $952.44
    $666.04
    $666.04 - $666.04
    $666.04
    (You save $286.40) (You save $0.00)
Shop the Consumer Choice collection at WTrade Furniture in White Bear Lake, MN. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in White Bear Lake to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the White Bear Lake, MN area. Financing options available.

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at WTrade Furniture (White Bear Lake, MN) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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